On August 12th, Mei Yaosong, General Manager of Hongyuan Chemical, Wan Shiguan, Chief Technical Engineer, and Mei Ruili, Key Account Manager, were invited to the Zhuhai factory of Zhanchen Group, a leading Chinese furniture paint enterprise, for technical exchanges on the new high-end wood coatings. Xiao Jin, Director/General Manager of Production and Supply Center of Zhanchen New Materials, Liu Feng, Assistant General Manager of Zhuhai Factory, Li Fang, Director of Management Department of Production and Supply Center, Wang Dehua, Procurement Manager, Yu Xiaolan, and others warmly welcomed them.

Mr. Xiao, on behalf of Zhanchen Group, warmly welcomes the visit of Mr. Mei and his delegation. Mr. Xiao said that with the personalized demand in the market, high-end customized painting of furniture is ushering in a new window of opportunity. He said that Zhanchen will 'shoot three arrows at once': first, anchor a new high market share in the domestic high-end market, and accelerate overseas layout; The second is to launch independent high-end products - Aimu, while introducing Italian high-end brands to improve the high-end product matrix; The third is to transform top competition into growth momentum through research and development innovation, service upgrading, and marketing transformation.

Love is new, wood is the foundation of excellence. Mr. Xiao deeply demonstrated the technical core of the Aimu series products. He stated that the Aimu series will enter the high-end market with innovative craftsmanship and cutting-edge aesthetics, benchmark against the world's top craftsmanship in the field of solid wood suites, and launch revolutionary coating effects in the high-end market. The products emphasize both high-performance matrix and mainstream aesthetics, directly targeting the core demands of the high-end market. Next, Mr. Xiao conducted a deduction from the blueprint of the high-end market, the opportunities of wood coatings, and the pattern of the customized home industry. Combined with the analysis of the scenarios, processes, and product strength of coating products, he elaborated in detail on the positioning and differentiation advantages of the Aimu series products.

During the discussion, Mr. Xiao expressed the hope that both sides will continue to leverage their respective strengths in their respective fields, seize opportunities, further deepen cooperation, work together, and leverage ecological synergy to drive new growth in the industry.

Mr. Mei expressed his gratitude to Mr. Xiao and his delegation of Zhanchen Group for their warm reception, careful arrangement, and strong support, and congratulated Zhanchen on the smooth operation of its third overseas factory in Indonesia. Mr. Mei mentioned that the demand for quality, aesthetics, and environmental protection in the Gaoding home furnishing market is becoming increasingly stringent. Zhanchen has identified trends and innovatively developed Aimu Gaoding wood coating products, providing professional coating solutions for Gaoding home furnishing and designer brands. Hongyuan Chemical has been focusing on wood coating resins for over a decade, and will continue to empower in the upstream field with strong product capabilities. Both parties will work together to break through boundaries and explore the vast market of high-end products.

This technical exchange injects new momentum into further deepening cooperation between the two sides. As a deep cultivator in the field of wood coatings and resins, Hongyuan Chemical will solidify upstream support through technological innovation and closely collaborate with Zhanchen Group in the research and development of high-end coatings. Both parties will take quality as the foundation and innovation as the wing, jointly injecting new vitality of green aesthetics into the high-end home furnishing industry, and writing a new chapter of cooperation and win-win results in the industry.